A Buyer’s Guide To Shopping Around On The Internet

Flick through any lifestyle magazine and you are sure to find articles on designer products versus their high street equivalent. These articles often include consumer reviews, price comparisons and ‘where to buy it’ solutions to help you, the end buyer, find great deals the next time you go shopping.

However, such useful information is almost impossible to find when it comes to tackling the World Wide Web and if we do find it, how do we know whether or not to trust it? Most of us these days consider ourselves to be Internet savvy (or at the very least we can get by) and we all know that great bargains are to be had – IF WE CAN FIND THEM! That’s where this article can help. Follow the 7 easy steps as a guide to shopping around and you’ll be enjoying those bargains in no time.

1. Find the product of your dreams

Whether it is from a magazine, in your favourite shop or on the Internet already; the first thing you need to do is set a benchmark for your product. Whether it is a designer label or a tin beans, the same concept applies.

Take note of:

• The product name
• The product description
• Any codes or references that the product may have
• The size of the product
• The exact colour of the product 이미테이션
• The price!

2. Do your research

This is where you can really make the Internet work for you and use it to learn about your product. Online retailers market their products by using keywords, and good sellers will use these terms in their product name and description.

Your next task:

• Identify the ‘keywords’ from the product you have already found. Pay particular

attention to words used as an industry standard, not words that you may use in everyday life. For example; The industry standard for describing a full-length mirror or bedroom dressing mirror is to call it a ‘cheval mirror’ this is certain to be one of the keywords that mirror sellers use to list this type of mirror in their online shop.

• Brainstorm. Take a scrap piece of paper and scribble down any words that you would use to describe your product.

• Once you have your list of words, prioritise them and chose the top five to ten words that you feel best describes and are most relevant to the product.

3. Start your search

Armed with your list of keywords and product reference codes, we recommend that you invest as much time as you can spare into searching the web for your product. Type different combinations of your keywords into search engines and see what results come up. You will quickly identify the keywords that don’t work for you. For example; if you are looking for flying lessons and have identified one of your keywords as flights, it is highly likely that when you search using this keyword in isolation that you will only find lists of holiday companies or airlines trying to sell you commercial flights. You would therefore look to be more descriptive in your search or not to use this term at all.

Likewise, your search results may bring up blogs or articles about the product or similar products. In some cases it is worth reading these as often people are able to assist your search and point you to online stores you might not have otherwise found, or they may often advise and feedback about buying the product. Quite regularly the best advise on the Internet comes from other customers.



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